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From the Green to the Greater Good
Justin Reid knows what it means to have someone believe in your potential, and he’s built a foundation that pays that belief forward. The JReid InDeed Foundation, launched in 2022, is rooted in Justin’s upbringing in Prairieville, Louisiana. Inspired by his father’s commitment to education and his brother’s legacy of mentorship, the foundation is focused on uplifting underserved youth through access, advocacy, and opportunity. The annual Celebrity Golf Tournament embodies this mission, turning a day of sport into a catalyst for lasting change.
The Vision
The 2025 event wasn’t just about celebrity appearances or a polished presentation — it was about creating a personal, values-driven experience. The JReid InDeed team envisioned a tournament that brought together community, storytelling, and guest engagement in ways that reflected their mission. From NFL stars mingling with fans to heartfelt alumni speeches, every element was designed to build connections and inspire generosity. Lumen Events helped bring this vision to life by capturing not only the glamour but also the humanity of the day
Impact by the Numbers
The tournament’s impact went far beyond the course. In just its second year, the JReid InDeed Celebrity Golf Tournament welcomed over 400 guests, featured 20+ celebrity participants, and generated more than $750,000 in donations and sponsorships for youth initiatives. With funds earmarked for scholarships, mentorship programs, and technology access, the results demonstrate the growing influence of Justin Reid’s vision. Each swing, smile, and story captured on event day translated into measurable progress toward brighter futures for underserved youth.
