H.E. Williams, Inc. at Light 2024
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Elevating Innovation at Light 2024
H.E. Williams, Inc. is a U.S.-based manufacturer of high-quality lighting solutions, known for craftsmanship, performance, and sustainability. At Light 2024, one of the industry’s leading trade shows, Williams wanted their booth to stand out in a crowded, innovation-driven environment while engaging architects, designers, and contractors in meaningful ways. Lumen Activations partnered with the team to create a Digital Booth activation that transformed their product showcase into an interactive marketing hub.
A Smart, Interactive Solution
The Digital Booth offered seamless brand integration with custom start screens, overlays, and messaging aligned with Williams’ identity. Attendees engaged by capturing branded selfies, GIFs, and boomerangs, which they could instantly share via text or email. Built-in lead capture ensured GDPR-compliant collection of attendee information, while post-event analytics provided a detailed report of engagement, sharing, and user-generated content. This combination of technology, creativity, and strategy elevated the booth from a static display to a dynamic, memorable experience.
Impact by the Numbers
The results were measurable and impressive. Booth engagement increased by 70% compared to previous years, hundreds of branded social shares amplified Williams’ presence across professional networks, and lead generation exceeded goals by 40%. The activation also delivered marketing-ready content for the communications team, extending ROI well beyond the trade show floor. By combining interactive engagement with product storytelling, H.E. Williams’ Light 2024 activation left a lasting impression on attendees while driving tangible business results.
